After graduating from high school, I wanted to do something liberating which I could share with the world. I produced 2000 buttons which I distributed in public spaces and even sent them to some friends abroad. My buttons became a kind of insider thing in my city and people who found and wore those buttons suddenly started conversations with other people who where wearing them as well.

 

The inspiration for my button idea came from my  favorite book from my childhood, it's called "The Rainbow Fish". In this book, a very colorful and glamorous fish that is dressed in holographic shimmery scales gives its pretty scales away to other fish as a gift, so every fish in the ocean can shine a little bit. As a side effect, the rainbow fish had made so many new friends by sharing it beautiful scales.

 

Many years later during pandemic I felt the urge to start my own brand, so I can share my ideas with the world. My last name is Königsmann, which is part of the project: KINXMAN stands of course for the responsibility I take as an artist, designer and entrepreneur. The x stands on the one hand for sexyness and on the other hand for unisex and transdisciplinarity.

I am doing my own jewelry since childhood and I have always been fascinated by the fashion and jewelry world, even though a lot of campaigns in these industries haven been participating in pretty awkward greenwashing recently. The idea was, that GOLDEN EARTH buttons could be used for any occasions, in order to give life a certain pinch of "protest glamour" for everyday. GOLDEN EARTH is designed to last forever. The buttons have passed many endurance and quality tests by myself and now they are ready to travel around the world: Whoever gives them away or wears them signals: I stand up for my actions and believe in a better golden future for this planet!

I am doing my own jewelry since childhood and I have always been fascinated by the fashion and jewelry world. However, the fashion and jewelry industry is anything but sustainable a lot of campaigns in these industries haven been participating in pretty awkward greenwashing recently. The origin of the button goes back to the protest movement but it has also been used a lot for marketing and propaganda. When I decided to create the GOLDEN EARTH button for Earth Day, I didn't know a designer had been commissioned to create a button logo for the first international Earth Day in 1970. Funnily enough, the button design features the same colors from my logo, that really blew me away!

In my private life, I've been separating waste for as long as I can remember, I try to prevent as much wast I can, so I'm even more pleased it's now en vogue to talk about sustainability! I would like to see more focus on everyday actions. How to save water and energy, how to treat food with respect, how to avoid waste and especially how to separate waste. I was looking for a packaging material that does not represent a further burden to the environment. I already painted on grass paper in kindergarten and my packaging is also made of this material. The great thing is, the paper contains 35% grass and it is so easily renewable, the rest of the paper is recycled paper. Even the shipping bags are filled with this material, so no plastic is needed for save transport at all!

I would describe the brand as an attitude. It's not a type of person, it's an attitude. It is the people who understand that it is not a two euro piece of pin. It is a world and a multitude of people who create something, and they support this process. I want to invite people to share, just as the rainbow fish shared its scales. 
GOLDEN EARTH is to draw attention to the fact that there we only have one Earth to live on and that we need to take care of it and treat well. The earth needs light to thrive and create, it doesn't really need us but we need it. And therefore we must treat it with grace and care! 

KINXMAN WANTS TO COLLABORATE!

Ⓒ KINXMAN 2022